{"id":3041,"date":"2020-11-20T19:47:36","date_gmt":"2020-11-20T18:47:36","guid":{"rendered":"http:\/\/www.collegiodimilano.it\/?p=3041"},"modified":"2024-11-25T13:06:43","modified_gmt":"2024-11-25T12:06:43","slug":"a-bookcity-una-citta-a-misura-duomo-grazie-alla-cultura","status":"publish","type":"post","link":"https:\/\/www.collegiodimilano.it\/en\/news-en\/a-bookcity-una-citta-a-misura-duomo-grazie-alla-cultura\/","title":{"rendered":"#BCM2020: a life-sized city thanks to the culture"},"content":{"rendered":"\n<p>Friday, November 13th, throughout\nthe <strong>2020 Milan BookCity <\/strong>event, the\nFondazione Collegio delle Universit\u00e0 Milanesi promoted an interesting event\nthat was for the occasion represented by Salvatore Carrubba. The theme of the\nevent was \u201cThe City in 15 minutes,\u201d or a new way to conceive the city and the\nproximities between people thanks to a renewed attention to culture. <\/p>\n\n\n\n<p>Among the presenters were Luca Formenton, president of Bookcity, Giovanna\nAmadasi, Giovanni Crupi, Marco Minoja e Marco Zapparoli. To moderate the event was Aura Bertoni, Professor\nof Bocconi University. <\/p>\n\n\n\n<p>Professor Bertoni explained\nthat the concept of the \u201cCity in 15 minutes\u201d follows a series of ecological,\nsocial and economic reasons and of which Covid has highlighted the importance,\nwith many people who today \u201cwork from home or near home, spend their free time\nin their own neighborhood, or shop at the nearby stores\u201d.<\/p>\n\n\n\n<p>An idea, Salvatore Carrubba\nadds, where the digital realm can be a major help as long as it \u201cdoes not\nencourage the self-referentiality of ideas and isolate people.\u201d Because\nculture, Carrubba underlines again, is a \u201csocial activity.\u201d<\/p>\n\n\n\n<p>The \u201cCity in 15 minutes\u201d is\nan idea that may seem impractical in a metropolis as big as Milan, however\nthere are many examples that show the opposite. As a matter of fact, Luca\nFormenton maintains that: \u201cAn example is the reconstruction of Chelsea Market\nin New York, that transformed an industrial archeological relic into a place\nfull of life and activity, calling many retail vendors back from New Jersey who\nhad moved there due to the high rent prices of Manhattan, and who returned to a\nreconstructed place with rent-control from the city administrators. It is the\nexact opposite for the major shopping malls often built in places where\ndepersonalization is essential\u201d.<\/p>\n\n\n\n<p>Although the concept is\nonly at the beginning of its course, it already has a clear objective: to\nchange the conception of the city through culture. All the pre-requisites to do\nthis are present. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Friday, November 13th, throughout the 2020 Milan BookCity event, the Fondazione Collegio delle Universit\u00e0 Milanesi promoted an interesting event that was for the occasion represented by Salvatore Carrubba. The theme of the event was \u201cThe City in 15 minutes,\u201d or a new way to conceive the city and the proximities between people thanks to a [&hellip;]<\/p>\n","protected":false},"author":25855,"featured_media":3044,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>#BCM2020: a life-sized city thanks to the culture - Collegio di Milano<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.collegiodimilano.it\/en\/news-en\/a-bookcity-una-citta-a-misura-duomo-grazie-alla-cultura\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"#BCM2020: a life-sized city thanks to the culture - Collegio di Milano\" \/>\n<meta property=\"og:description\" content=\"Friday, November 13th, throughout the 2020 Milan BookCity event, the Fondazione Collegio delle Universit\u00e0 Milanesi promoted an interesting event that was for the occasion represented by Salvatore Carrubba. 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